Atmosphere One

Atmosphere One has just turned three. For the sake of sentimentality and for the lack of an actual official launch date, let’s say it was three years ago today.  Three years ago today, I was under pressure.  In the three weeks prior I had make sure everything was organised and ready to go – I had to choose a name for my business, make sure the name domain was free, register my business, open a bank account, complete the business plan, develop processes, buy furniture, fine tune the value proposition, get my website up and running, choose the right telco provider – everything you could possibly think of to set up a business from scratch. In that three week period, the thing that took me the longest was choosing the name.  It took an entire week.  If you imagine that I had sunk everything I owned into setting up my business and that I had four month window to succeed, you’ll understand that the name was kind of important to me.

A lot of people in business will tell you how hard it is to choose a name.  First you have to like it, second it has to work, third it has to be available and then fourth the available domain name needs to be free.  I have had a lot of different reactions about the name Atmosphere One.  From the tentative, ‘Are you sure it doesn’t sound like a nightclub?’ to the bemused ‘How did you choose THAT name?’ Well believe me when I tell you I went through the entire dictionary, ruling out the obvious ‘People, Recruitment, Resources, Search, Talent etc.  It came down to Magnetic and Atmosphere. I chose Atmosphere because truly, I believe one of the main ingredients for success in any relationship, team or company is the vibe.   How people feel at work.  How they feel when they deal with you. Do they trust you?  Are you trustworthy? Can they feel safe to be themselves? Is there inspiration? Where is it going long term? Do they feel part of something special and unique?  I only want to be a connector for teams who have a great atmosphere for the candidates I work with. Or where I can see I can help to create a great atmosphere, by adding star performers as key ingredients and the way I see it, a star performer always brings that something special – the right energy.